Agent L, the leads agent
More buyers find you. Every channel judged on deals.
Search ads, SEO and AI answers each need a specialist. Agent L works all three every day, from one view of your ads, your website and your CRM.
Available from Q1 2027. Taking the first clients now.
Paying for clicks that never become leads.
29%
A median 29% of search ad spend goes to searches that never convert.
Source: The Doctor Ads, 32 accounts, 2025
“we’ve spent about $1k and had 0 contact us forms we can attribute back to that.”
Person running channel spend, small company
“Thirteen visits, zero contact.”
Blog post, 2026
Ads, website and CRM. One view.
Most ad accounts run on the ad platform’s numbers alone. Agent L reads three sources together and follows every click to the deal.
- Ad accountGoogle Ads, Microsoft Ads
- WebsitePages seen, form sent
- CRMQualified, meeting, deal
- Searchroute planner softwareAd account
- Pages seenPricing, then a case studyWebsite
- FormSent on Tuesday at 10:12Website
- QualifiedStrong fit, meeting bookedCRM
- Deal€18,000, wonCRM
Four channels. Each one judged on deals.
Google Ads and Microsoft Ads, run on qualified leads, not clicks.
- 01Checks your spend every morning, and tells you only when something needs you
- 02A weekly audit: search terms, keywords, ad text, bidding, countries and trends
- 03Drafts each change with the data behind it. Applies it after your yes, checks it and logs why
Pages that rank for what your buyers search, and lead to your form.
- 01AI keyword research: finds what your buyers really search, and who ranks today
- 02A ranked list of pages to write, scored on fit with what you sell
- 03Drafts the pages every month and tracks where each one ranks
More buyers ask AI assistants for a shortlist. Agent L checks if you’re on it.
- 01Every month, asks the main AI assistants the questions your buyers ask
- 02Shows if you’re named, who is named instead, and which pages they cite
- 03Drafts the pages that answer those questions and lead to your form
One monthly scoreboard for every channel.
- 01Requests, deals and cost per request, for each channel
- 02Counts “how did you find us?” answers, so AI answers and referrals show up too
- 03One tip each month: where to put effort next
It speaks up first, and asks before it acts.
You stay in control.
- 01Every budget, bid or spend change
- 02Every ad text before it runs
- 03Every page before it goes live
- 04Any new channel before it starts
NERV spends no money without your approval.
A person approves every message a buyer sees, or the template it comes from.
- Measured onQualified requests a month, what each one cost, and the deals they become.
- Where it stopsAt a submitted request. Then Agent D, the deals agent, or your team takes over.
- How fastSearch ads show results in weeks. Pages and AI answers take months.
Questions before the call.
Talk to an expertQ01Do we need a big ad budget?
For the search ads work, yes. It needs steady monthly spend, and we look at yours on the call. SEO, the AI answers check and the monthly scoreboard work at any budget.
Q02Can it get us named by AI assistants?
Nobody can promise that. Agent L shows where you’re missing and who is named instead, then drafts pages that answer your buyers’ questions. That gives AI assistants something good to find.
Q03How many pages does it write?
About 2 to 8 new pages a month, depending on your plan. Every page waits for your approval.
Q04I can tell Google which clicks became deals, for free.
Yes, and you should. It helps Google bid. But it doesn’t block searches that never buy, write pages for your buyers, check if AI assistants name you, or show deals per channel.
Q05My freelancer runs the ads.
Your freelancer reports what the ad platform reports. Agent L checks your account every day against the deals in your CRM. And the brain keeps every change and why.
Q06What doesn’t it do?
Cold outreach, customer success, partnerships, social posts and newsletters, or phone calls in your name.
Talk to an expert. The first call is free.
30 minutes. Our expert reads up on your company first, so you skip the basics.
Our services team, The Inbound Agency, can fix how buyers find you, then hand NERV over.
Go to The Inbound Agency